Technology and Society Essay Example for Free

Technology and Society Essay Has technology had a positive or negative affect towards society? Technology is a part of our everyday life. Almost everybody in our society uses technology. For example, it can either be your computer, phone, game console, iPod, television, and many more other devices. However, technology has had a lot of positive affects in the world, and it has also had many negative effects in the world. One example of how technology has had a positive effect in our society would be shown by the usage of your cell phone. The cell phone has helped had a positive effect in society by helping people communicate in a faster way. Instead of emailing somebody and waiting for a long reply, you can just text somebody and get a faster reply in a few seconds. Another way that technology has had a positive effect on society is described by the way people use the computer. You can use the computer to find out information by just typing it in on Google and finding out what you need instantly. One example of how technology has had a negative effect on our society would be shown by social media. Technology has had a negative effect on society through social media by causing people to get fired from their jobs, due to the fact of what they post up or write on their account. As you can see, those are a few examples of how technology has had some positive and negative effects in people’s everyday lives. Technology has increased over 18,000 times from 1971 to 2000. â€Å"Many people around the world has described the Internet to be a global equalizer. The reason that people around the world describe the Internet as a global equalizer is because the Internet provides a store of information to anybody who has access to the Internet all over the world† (4). These people around the world claim that the information that technology can provide benefits of a large city to other countries and rural communities around the entire world. Which is an example of why technology has had a much more of a positive effect than a negative effect on society. Science and technology has also had a grand effect on society. Science and technology both show how communication and knowledge have been increased in today’s world. It has shown a positive effect in society by an improving access to information, advancing medicine, and improving sanitation. Everyday new advances in science and technology are discovered and continue to be a big benefit to society. Technology has proved to be a positive and very effective throughout the twentieth century. In this century it has been shown by people being able to access information about varies subjects through the internet. By news being so readily available online it brought to light many important issues, like â€Å"this century made racism a shameful practice; recognized gender oppression as a social evil; proclaimed human rights as transcending race, caste, and religion; pleased for international economic justice; began to celebrate diversity and to care for the disabled; and condemned exploitation of the young† (23). This is one major example of how technology has impacted society in a positive way. Ojeda, Auriana. Technology and Society: Opposing Viewpoints. San Diego, CA: Greenhaven, 2002. Another way technology and science benefited our communities and lives would be computers. Computers have become a household appliance. Computers have had an impact on society in a positive way because they play a big part of how technology is used. For example, the computer has transformed civilization. It also serves as a device where it can store and organize a lot of information. Also, the computer has many functions. You can transfer files, download, and upload files at a faster pace, which can save you a lot of time. â€Å"They not only think and follow commands but can make decisions, draw, design, scan labels, automate industries, calculate, translate, communicate, and more†(31). This shows how very effective the computer has been in society by being almost replicas of our mind. Another way computers show a positive effect on society is through the Internet. The internet is a very helpful form of communication. Communication has shown many examples of having a positive effect on society as well. Like, being able to search for a job, talk to loved ones far away and run businesses from home. One way that technology has had a positive effect on society would be represented  through the use of telecommunication. Telecommunication can prove that it has had a positive effect on society by showing how people can communicate easier. Such as ways that would be shown in cellular phones. â€Å"In 1876, Alexander Graham Bell transmitted his voice across eight miles over a wire† (32). Which shows an example of how telecommunication has started to have the influence it does now in society. OShaughnessy, Michael, and Jane Stadler. Media Society. South Melbourne, Vic.: Oxford UP, 2008. It shows from having another person’s voice traveling across eight miles over a wire to communicate easier with another person. That shows how cellular phones have had a big impact on society as well from starting out as a voice being transmitted in a faster way with a more advanced way by the use of physics, and electromagnetism. Another way that communication can show a positive effect on society would be how people communicate on the internet by websites such as Twitter, Facebook, Skype and etc. Communication has a major factor of having a positive effect on society. As you can see, not only have cellular phones can be shown to be proven a positive effect on society through telecommunication but, also through how technology resources can be shown as a great equalizer for education at Schools. Education at Schools has had positive changes due to technology and science. The education system is always trying to find better ways to reach children and help them learn the best way they can, because of this people saw technology to be a powerful tool that could be effectively shown by teachers and families to a better the way students to learn. Proof of this can be stated that it can be a â€Å"challenge for educators in a more helpful way because it helps show more advances in technology resources which means new gaps open up in educating students, as quickly as the old ones are† (41). Since technology resources have had that positive impact on students and educators it has also shown how it became an obsolete faster than a textbooks that educators, such as teachers used. Which shows how education at Schools is seen in a positive way on society. OShaughnessy, Michael, and Jane Stadler. Media Society. South Melbourne, Vic.: Oxford UP, 2008. Television has also proven to have a positive effect on society. Television has had a positive effect on society by providing a lot of entertainment  throughout our entire day. Television has also helped people out in society by creating a lot of jobs for people in the world. It has also provided people with a lot of news and information that can benefit us every day. Tips for safety, recipes for meals, places to shop and more are all at our reach just by changing the channel. Also, the weather, and national emergencies all over the world are broadcasted as they happen to keep us in touch with the rest of the world. Television has impacted society by showing people all around the world problems that other countries and cultures go through almost every day and how they all live. It has opened people up to the world and beyond. It helps make the world better, which is a big positive impact of science and technology. The internet has also influenced a positive effect on society also. One way the internet would prove to show how it has influenced a positive effect on society would be proven through how everybody uses social media. Social media has proven to be one of the biggest things that almost everyone uses almost every day. One of example would be how people use Facebook. Facebook shows how the internet how to connect with your friends and how to post up anything you want. One example of how Facebook can help is if you need to contact a friend, or a family member. You can easily message them, and receive a message fast. Which shows how social media and the internet can influence society in a positive way. Not only has social media proved to be shown as a positive thing in society. But, so has the internet has also proved to be a positive effect in peoples life’s then just social media. One example of that would be shown in other websites such as YouTube, Gmail, AOL, Yahoo, Google, Twit ter, etc. These websites can also give you a variety in a lot of entertainment, and provide you a lot of news and a lot of information about places and what is going on around the world. For example, Gmail your school can give you updates through your e-mail account and you would be updated with what you need to know with the information a teacher, or staff member gives you. Another example would be YouTube. YouTube can influence society in a positive way by providing you a variety of different videos to watch and laugh from. Basically it can entertain you just like the Television can. But, in more of a way that you can specifically choose from. Also, with Google you can search up anything you want to know or need to  research about in the world and find out instantly. Google can affect people in a positive way by helping somebody find directions, or answer your questions. It can also help you if you don’t understand something in school, and you try to find out more about it on Google. These are some examples of how the Internet can really influence people all over the world in a positive way. Even though science and technology has had some negative effects on society the positive effects outweigh the negative. As you can see, there are many reasons, and many ways to prove how technology has a positive effect on society. Whether it is shown in examples of your computer, phone, game console, iPod, television, and many more other devices. Technology has influenced society in a lot of excellent ways and has advanced our way of living in many ways. In conclusion, technology can be shown to effect people in today’s society and throughout history in many positive ways with learning new things, entertainment, and also communication. Computers, Television, Cellular phones, the Internet, and social media have shown examples in how they impact a positive effect on society and how they help and provide a lot with what they can benefit in today’s society. These are some reasons as to why, Technology has had a positive effect in society, than a negative. Bibliography Ojeda, Auriana. Technology and Society: Opposing Viewpoints. San Diego, CA: Greenhaven, 2002. OShaughnessy, Michael, and Jane Stadler. Media Society. South Melbourne, Vic.: Oxford UP, 2008. Berlatsky, Noah. Social Networking. Detroit: Greenhaven, 2013. Semmelhack, Peter. Social Machines: How to Make Money with the Internet of Things.N.p.: Wiley Sons Canada, Limited, John, 2013.

Essay --

Name of the book - India Grows at Night by Gurucharan Das I haven’t read any of the two Gurucharan’s previous books. Besides, this is the first book I will be reviewing for Developmental economics. The title of the Book only caught my attention for two reasons. First it reminded me of the famous speech by Jawaharlal Nehru â€Å"At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom.† His speech somewhat depicted the reality as India only started to develop at night. Second, it gave me some sort of insight of what I might come across in this book. It’s more of a statement which leads us towards the realness of our country. He begins the first chapter with the example of Haryana and Gurgaon. The unexpected rise of the neglected and underdeveloped Gurgaon in becoming a â€Å"Millennium City â€Å"and the surrender of a would-be planned city Faridabad, later even struggling to capture up with India’s first wave of modernization. It was discussed how private player s took charge in Gurgaon- which arose without an effective state whilst Faridabad with a proper functioning state, withered. Indian model was discussed – which was different than the rest of the world as India got democracy before capitalism. By the end of this chapter, das speaks about the shortcoming of the state and how to move from the private success and public failure in order to become a successful nation. In the next chapter he talks about the Anna Hazare’s movement and how a weak government was shaken to its core by a strong society. Delay in implementation of projects like POSCO – which had been caught in the web of red tape for 5 years. He also mentioned how 168 projects of Coal India had been awaiting clearance – which led to powe... .... In the last section he concludes by giving suggestions on what should be done and redefines the definition of a Strong state and mention that a state is required to grow - no matter how many inefficiencies it may have, he writes â€Å"a weak state is better than no state at all". This book is a brilliant piece by Gurucharan Das, which talks about India’s impressive economic rise despite the presence or rather the absence of a state. With its narrative approach it is easy for readers to understand. Das takes you on a journey beyond 1900 and gives a glimpse of our past and present in order to understand the lacunae that India is facing. The part I disliked is he stressed a lot more in explaining the relevance of a strong state. But this book attempts to show us a path which could help the state deal with governance shortfall effectively. Nishant Sharma Radio stream

How Creativity Has Been Applied to a Business Idea or Problem Essay

To make a business grow and achieve productive and efficient results you need to invoke creativity which has always been an essential business skill. Since long time creativity has been applied to a business world as companies seek to use it in all parts of the organization to make it gain more profits and to be exceptional from others. A business person has to find unique solutions every day and he has to know how to react to situation creatively. Richard Florida (2002) stated human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living standards. Every individual is creative. Creative person is defined as curious, optimistic, imaginative, hard – working. He enjoys challenges, are able to accept problems easily and see them as new opportunities also he does not give up easily. Each of us see things in different way people are used to see or do, we come up with c reative ideas and solutions which make us to explore our creativity in more depth. Creativity is a process from where creative ideas come from and creativity is personal skill which is essential in this process. Creative thinking skills and attributes explain how people are dealing with various problems or ideas. Skills such as imagination, problem – solving, taking – risks and reasoning help us to identify problems, find right solutions, generate and improve ideas also realize them and apply to business process. Intuition, motivation and flexibility make us to select a proper idea, explore different ways to combine and achieve it, improve attitude towards risk and eliminate boundaries. In order to achieve his purposes person has to be self– confident, determined and persistent. There are many ways how individual can improve or develop these skills. For example, JAV company ‘Sysco’ organized creative education seminars for their employers and results were stunning – every participant sales increased about 25 – 30 % bu t this is just one example how creativity has been developed in companies there are more ways to do that. First of all, we need to evolve ideas and understand that there is more than one problem solution also we have to perceive that each problem can be solved in a better or different way. The second way to improve creativity is called synthesis. Using this method more than to ideas are compared and from them combined into completely new idea. Also, in this report I would like briefly identify some of idea generation techniques which help to realize ideas in a particular business area. Smith (1998) identified 172 idea generating techniques which he allocated to smaller groups which tell us about each technique further. Idea generation technique is essential process of creativity. Brainstorming probably is the most important technique which involves generating a lot of ideas and solutions. Brainstorming was the first technique and it is called ‘the mother of all idea generation techniques’. Also, it can be used for both groups and individuals. Second technique is collaboration when group of people are working together on purpose to achieve a particular result. They share creative ideas between each other and make a final decision in order to improve the whole process. Reflection is third idea generation technique which concentrates on previous work when designers reconsider projects, schemes, plans or documents from where they can find a particular idea and develop it further. A fourth method is called socializing. It is about communicating with others about particular subject totally unrelated to the current work. Sketching similar to documenting reflects on drawing approximate scheme or plan of an idea. â€Å"In order to help individuals in the idea generation process, researchers have identified methods to stimulate creative thought, generate more ideas, and expand on the solution space.† Nowadays more and more organizations are using personality tests to evaluate their employees’ character, to find their motivations and goals, to understand their work techniques and creativity level also to discover their barriers which they need to improve in the future. Companies have started to use personality tests in the past five years so that they can find a potential employee’s strengths and weaknesses. If questions and answers are quite accurate and test is done properly it can help an employer to find more about person’s advantages and disadvantages. It is very important to know because one of the most important points is that most of personality tests help to recognize unqualified candidates. â€Å"Although experts warn that many personality assessments don’t deliver what they promise, legitimate scientifically validated tests are helping employers evaluate job candidates to select those best suited for particular positions. Other tests are designed to measure intelligence, honesty, management aptitude and other qualities.† Napoleon Hill stated ideas are the beginning points of all fortunes. When you have a great business idea it is not enough just have it somewhere in your brain, the second thing to do is to rea lize it in other words it is called idea feasibility. Same as this American author stated by having a successful idea you can open doors to new opportunities and attract fortune. The idea is like a new product which can be applied to a new business. The more successful the product is the better results it will give in the future. In this case creative thinking helps to discover new and useful ideas also it leads to new business opportunities. Realize your business idea is possible in many different ways. For instance, you can start networking with various potential business people from all over the world also you can organize a highly creative team and start working on a particular idea. Opportunities and ways are endless it is belong to you, your creativity level and idea success. The final step after idea feasibility is action planning. Once the idea is considered and discussed you need to think about the way how it will work and how long it will takes to you to achieve your aim. â€Å"Action planning is a process which will help you to focus your ideas and to decide what steps you need to take to achieve particular goals that you may have. It is a statement of what you want to achieve over a given period of time.† As every planning process it involves some of basic steps which I would like to identify in my further research. Before you start setting a plan you need to be self-motivated and innovative because our goals have to motivate us to achieve them, but not to be too difficult and unreal. Also, you have to think about all possible ways which can make you closer to your aim. Do not forget to think about barrier which you may meet during a working period and try to find solutions how to cope with them effectively. When you start working on your plan you need to identify the main objectives. The second step is to prioritize each task, what need to be done first and what after. Once the list is done, you have to start working and use your own initiat ive, some people prefer working individually others may like to work in a team, it is important to choose your preferable work technique then work will be done quicker. Also, one of the most important steps is to finish the work to a deadline. To sum up, effective planning gives us basic steps so that we would be able to reach our objectives and it helps us to realize our ideas. In this report I have considered the main topics of creativity and it process. I explained how creativity has been applied in business process and organizations. Which personal qualities make individuals be more creative and how they can apply these skills to realize business ideas or solve problems creatively. Which part personality tests take in a business companies and what is the main meaning of them, why employers use this technique when they want to select the right participant to take a place in the organization. As well as, I considered the main factors about idea feasibility and explained techniques which are essential to idea generation. I identified the basic steps of action planning also described them in more depth so that it would be more easy to understand and try it in practice. If you consider yourself being creative you have to start setting a plan how to realize your ideas and you may have considerable results in the future. Creativity is a substantial tool which lead people to find right decisions and solve problems using their own initiative or special methods which are unusual for those who are not creative. It helps to set new strategies and products that employers apply to business. â€Å"It is highly likely that your creativity has been diminished by social norms and life experience, but it can be fostered and revived. You may not even think you are creative, but that is not true. â€Å"Creativity is our birth right it is part of what makes us human.† List of References University of Kent (2010) Action Planning [online] available from < http://www.kent.ac.uk/careers/sk/skillsactionplanning.htm> [26 December 2010] The CBS Interactive Business Network (2002) Personality counts: Psychological tests can help peg the job applicants best suited for certain jobs – Cover Story [online] available from < http://findarticles.com/p/articles/mi_m3495/is_2_47/ai_83058907/> [27 December 2010] SCORE Counselors to America’s Small Business (2010) How to Incorporate Creativity into Your Business Practice [online] available from < http://www.score.org/article_how_to_creativity.html> [27 December 2010] The IEEE Computer Society (2008) Idea Generation Techniques among Creative Professionals [online] available from [28 December 2010]

Homelessness A Social Issue - 2081 Words

Introduction I have been asked to write an essay on a Social Issue. I have chosen Homelessness. I chose this because it is a very serious issue not only here in Australia but all over the world. In Australia there are is about 105,000 Australians that are homeless on any given night, all of which are either living in a makeshift home or sleeping on the streets. In my essay I am going to look at whom homelessness affects the reasons why, and what is being done to help and raise awareness 1.0 What is homelessness? 1.1 Homelessness the social issue: Homelessness is a serious social issue that affects different people and different groups in a variety of ways. Many different factors contribute to homelessness. Homelessness is not gender, race or age specific and can affect anyone at any given time depending on their circumstances. People aren’t necessarily homeless because of choices they have made although sometimes that can be the case. More often than not they find themselves in that situation because of circumstances beyond their control. Being homeless means you have no fixed place to call home. 2.0 Who does homelessness effect and how? 2.1 Homelessness, who it affects: Homelessness can affect anyone such as single mothers, families, Indigenous and Torres Strait islanders, teens, single males and females, people with drug/ or Alcohol addictions and victims of abuse. There are all kinds of reasons that people in these situations find themselves without a place toShow MoreRelatedThe Social Issue Of Homelessness1138 Words   |  5 Pages Homelessness Catherine Vivi ABS 497 Applied Behavioral Sciences Capstone Instructor Theresa Cruz June 29, 2015 Ashford University â€Æ' â€Æ' Homelessness Lakeland is a city in Polk County, Florida, United States, located between the two larger cities in central Florida those being Tampa to the west and Orlando to the east. While interventions to interrupt and end homelessness may vary across groups, ending homelessness permanently requires housing combined with the types of services supported by programsRead MoreThe Social Issue Of Homelessness1055 Words   |  5 PagesHomelessness is a social issue which extends beyond a lack of housing and includes the complexities of social and economic concerns such as domestic violence, child abuse, trauma and addictions, mental health, insufficient income, health complications, involvement with the justice system, and poverty. Homelessness is a difficult phenomenon to define as it is dependent upon societal constructs, mainly revolving around the concept of ‘home’ and how it is largely influenced by family structures moreRead MoreSocial Issues In Homelessness855 Words   |  4 Pa gesTransient! We have all overheard these terms which reference those who are homeless. Homelessness is not a crisis or an endemic that transpired overnight, but has been steadily escalating for decades. This endemic impact more individuals than anyone can conceptualize. It triggers a variety of problems not just for the homeless, but society. Homelessness is a multifaceted social problem with an array of underlying social and economic factors. People find themselves without permanent housing for severalRead MoreThe Social Issues Of Homelessness1133 Words   |  5 Pagesbecause we see certain things so often, we become desensitized and accustomed to them, leading us to acknowledge them less and less. This however, serves as a poor excuse when explaining our lack of effort in attacking and solving the social issues present in homelessness. 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Next we willRead MoreThe Issue Of Homelessness And School Social Work1554 Words   |  7 PagesJournal Articles Review SWK 190 Introduction to Social Work Section 01 Lauren Cartwright 2/18/16 Introduction Social work continues to be a necessary and important profession because there are such a wide variety and abundance of social issues that exist in the world today. Among these issues, one of great prevalence is homelessness. Homelessness is an important problem that needs to be directly addressed because it can lead to many other problems as well. Problems such as poor academicRead MoreEssay about The social issue of homelessness in NC1229 Words   |  5 PagesThe Social Issue of Homelessness in North Carolina People drive or walk past a homeless person almost every day without thinking twice about the plight of that person or they may even unconsciously turn their heads the other way in disgust. Homelessness simply put, means without a home - therefore homelessness is an equal opportunity state that can happen to anyone. Even though we have seen some economic prosperity over the years, statistics show that the number of homeless remains very high.Read MoreSocial Problems Within The Australian Society1215 Words   |  5 PagesA Social Analysis – Homelessness There are a growing number of social problems existing within the Australian society and unfortunately, research does not need to prove this. All it takes is a stroll down the main street of some suburbs to realise the extent of social problems within society. Homelessness is a rising trend that is affecting people of all demographics. Homelessness is more than just a simple disadvantage; with usually many underpinning factors which contribute to it, such as domesticRead MoreHomelessness And The Tampa Bay Area1234 Words   |  5 PagesHomelessness is a prevalent social issue that many countries are trying to resolve. One area that has a high rate of homelessness is the Tampa Bay Area in Florida. According to a homeless count carried out by the Tampa Hillsborough Homeless Initiative (THHI) in 2016, in Hillsborough County alone, there are, â€Å"at least 1,817 homeless men, women, and children† who have to resort to unorthodox housing, such as spaces behind buildings, encampmen ts, sidewalks, and cars (â€Å"About Homelessness†). Moreover

Historical Diaries Journals Online

Naturalism As A Literary Genre - 1367 Words

Anyone who has read American literature will know of the significance of naturalism as a literary genre in American literature. Merriam Webster’s definition of Naturalism is as follows: A theory that art or literature should conform exactly to nature or depict every appearance of the subject that comes to the artist’s attention, specifically a theory in literature emphasizing the role of heredity and environment upon human life and character development. Naturalism went from being a movement in the 19th and 20th century to the literary genre it is today. Even though some consider naturalism to be stereotypical and one-dimensional, naturalism remains an important literary genre in American literature today because of it’s ability to turn from a literary movement to a literary genre and it’s popular novelists and major characteristics remain front and center in American literature today. Emile Zola created the term naturalism. Zola was a French novelist who sought a new and modern way of convincing his readers of his fiction (Zhang 196). According to Xiaofen Zhang, naturalism is believed to be a new and harsher realism (195). Naturalism became prominent in the late nineteenth century in America. However, the Naturalistic movement had been going on for some time in Europe. The movement of naturalism is heavily influenced by Charles Darwin’s theory of evolution (Literary Devices). Naturalistic writers had the belief that one’s heredity and social environment determine, theShow MoreRelatedNaturalism : The Great. Who Has Read American Literature1368 Words   |  6 PagesNaturalism the Great Anyone who has read American literature will know of the significance of naturalism as a literary genre in American literature. Merriam Webster’s definition of Naturalism is as follows: A theory that art or literature should conform exactly to nature or depict every appearance of the subject that comes to the artist’s attention, specifically a theory in literature emphasizing the role of heredity and environment upon human life and character development. Naturalism went fromRead More The Power of The Sea-Wolf Essay982 Words   |  4 Pagespopular around the turn of the century. London also brings into play literary naturalism, in which human beings are characterized as just another species in nature, subject to all of Her cosmic forces. The Sea-Wolf fits almost perfectly the archetypal pattern of an initiation story. Depth and interest are added to The Sea-Wolf by successfully integrating these three elements -- the combination of two popular genres, literary naturali sm, and the initiation story. One of the characteristics commonRead MoreAnalysis Of The Book Last Exit On Brooklyn By Hubert Selby Jr.1295 Words   |  6 Pageswhen it comes to one living their day-to-day life. With free-will being pretty much nonexistent for the believers in fate, it is arguable that one’s actions change your fate. Much controversy is created involving this topic, especially in a unique literary text named Last Exit to Brooklyn by Hubert Selby Jr. This novel consists of six short stories taking place in the slums of lower-class Brooklyn, New York throughout the 1950’s. This novel has aroused much controversy because of Selby’s blunt styleRead MoreSimilarities and Differences Btw Realism and Naturalism in the Red Badge of Courage and to Build a Fire1644 Words   |  7 PagesSimilarities and Differences between Naturalism and Realism Both Naturalism and Realism were the genres of literature that appeared after the Civil War in the United States. The Realism and Naturalism first originated in Europe as a response to the Romanticism and Napoleonic War. People suffered from their misfortune and got depressed from the situation on which nothing had left but misery after the war. Likewise, in America, Realism and Naturalism came out in response to the miserable war, the CivilRead MoreLiterary Analysis - the Law of Life Essay1113 Words   |  5 PagesRunning head: LITERARY ANALYSIS Literary Analysis Sergio Scott Grand Canyon University ENG-353 American Literature II Susan Crannell September 28, 2011 Sergio Scott Susan Crannell ENG 353 September 29, 2011 Literary Analysis Naturalism was a literary movement that took place from the 1880s until the 1940s. It used realism as a mechanism to suggest that social conditions, heredity, and environment had a monumental impact in changing or defining human character. Naturalism exposes theRead MoreEssay about Is Thà ©rà ¨se Raquin a Naturalist Novel?1870 Words   |  8 PagesThà ©rà ¨se Raquin a Naturalist novel? Émile  Zola is often considered the chief literary theorist of the Naturalist movement and so one would assume that his creative offspring, including the novel Thà ©rà ¨se Raquin, would display the traits of the genre. Zola may be responsible for many of the conventions that one would associate with Naturalism and so naturally you could extend this logic to argue that his work defines the genre. To the modern reader, Thà ©rà ¨se Raquin appears anything but naturalistic withRead MoreNaturalism As A Genre Of Naturalism1627 Words   |  7 PagesNaturalism as a genre depicts commonplace happenings dictated by powers larger than humans, such as nature or society. As Phillip Barrish puts it, â€Å"Literary works †¦ traditionally identified with naturalism depict characters whose lives are controlled or ‘determined’ by immense, impersonal forces that the characters themselves can barely understand, let alone effectively resist† (116). Obviously, not all n aturalist literature is created equal; different authors choose to focus on different aspectsRead MoreVarious Emerging Literary Genres During the 1900s Essay1191 Words   |  5 Pageseveryday problems all open to the interpretation of a middle-class, predominantly feminine audience. American realists also penetrated beneath the surface to engage with the underlying energies of men, women, and society in the Golden Age† (16). Naturalism in American fiction aimed at a detached, scientific objectivity in the treatment of natural man. It is attune with the philosophy of Determination. It means man is controlled by his instincts or passions, or by his socio-economic environment. AccordingRead MoreThe Naturalistic Ideals of Jack London Essay825 Words   |  4 Pagesadventures in the Yukon provided him the most epic experiences that guided him into writing some of his most famous, widely acclaimed literary works. His novels focus primarily on naturalism, a type of literature in which the characters are shaped by their environment through the practice of scientific principles. The author centralizes his themes around this literary technique. Jack London’s naturalistic portrayal of his characters explores the brutal truth of humans versus animals and the struggleRead MoreComparison of Jim from Huckleberry Finn or Ethan Frome1540 Words   |  6 Pages How can you compare Jims situation from Huck FInn to E than Fromes situation. How are the two characters alike and how are they different. Base your answers on information regarding their genre. Which character has more of a chance of making it and why? Jim from The Adventure of Huckleberry Finn and Ethan Frome from Ethan Frome share many incidents in a indistinguishable occurrence. They also share many qualities that allow each of these two characters to have divergent and duplicate qualities

Marketing Environment of Nestle-Free-Samples-Myassignmenthelp.com

Question: Write a report on Marketing in an International Environment. Answer: Introduction Marketing is an important element for every organisation which enhances the chances of survival and growth of the business. Market analysis is an important aspect which helps in the analysis of the different factors present in the business environment along with their impact on the performance of the business. Different strategies are being adopted by the companies for promoting its products and services. This report covers the discussion of the background of the company, analysis of the micro and macro factors of the business environment and competitor analysis. Recommendations will be made for providing suggestions for enhancing the brand image and promoting the products offered. Background of the company For the purpose of discussing the different aspects of this report, an organisation has been selected. Name of the organisation is Nestle which is operating in the Food processing industry. Nestle was founded by Henri Nestle in the year 1866. Its headquarter is located in Vevey, Vaud, Switzerland and is engaged in providing quality services all around the globe. According to the data collected in the year 2016, it has a strong employee base of around 335,000 employees. Profit of Nestle in the year 2016 was CHF8.88 billion. Nestle is financially stable and this has helped in execution of its operations in an effective manner. Nestle is one of the largest food and beverage company which is having more than 2000 brands. It is operating in more than 191 countries all around the globe. It is offering different products to its customers for matching with their expectations and dealing with the competitors. For gaining a competitive advantage over its competitors, it has used innovative tec hnology including digital innovation. It has centralised expertise in system technology with a motive to bring the technology together for combining products and machines. These products include coffee, dairy products, breakfast cereals, bottled water, baby food, pet food, ice creams, confectionery, baked food, healthcare nutrition, infant food and yoghurt. Nestle is operating in different markets effectively and has established strong relationship with its retailers. It has effectively utilised research and development capabilities for the success and growth of the business. It holds large amount of market share which acts as its strength. There are few weaknesses of Nestle which can affect its growth. It is dependent on the sales of few well-recognised brands. Nestle is dependent on the advertisement which has increased its cost (Nestle, 2017). The purpose of Nestle is to enhance the quality of life of the customers and ensuring a healthy future for the society. Nestle is focusing on meeting the responsibilities towards the society for enhancing the quality of life of the society. Different strategies have been adopted by Nestle for promoting the products and services offered by it. Nestle is coping with the changing business environment so as to deal with changes taking place in the business environment. Its strategy is to provide quality products and meeting the expectations of the customers. It is planning to expand the area of operation it is adopting different marketing strategies for promoting the product in new markets and grabbing the opportunities available. It has effectively and efficiently utilised the resources available with it for enhancing its performance and providing quality products to the customers. It is planning to promote its product KitKat in the York market a city of England for expansion of the are a of operation and enhancing its customer base. The analysis will be done in the market of York for enhancing the image of the brand by promoting the products offered (Nestle, 2017). Figure 1: Marketing Source: (Docur8ed, 2016) Market selection PESTLE analysis Factors Analysis Political factors Political factors of different countries are different which can affect the performance of the company. KitKat is a product which is offered all around the world. Change in the political factors of the York can affect the growth of the company. Nestle is operating from a very long period and has established a healthy relationship with the political parties. Eyebrows have been raised in few countries which have affected the performance of the company (Haseeb, 2017). Economic factors Economic factors include tax rates, inflation rates, wage rates and interest rates which can affect the sales of the company. The increase in the interest rates can affect the borrowing capacity of the company. If the wage rates increases then this will increase the production cost of the KitKat. Fall in the income level of the people will result in fall in the purchasing power of the company. This will result in fall in the sales of the KitKat. Social factors Demand, taste and preference of the customers are changing due to which demand of the products get affected. In this changing environment, customers are more concerned for their health and the ingredients used in the product. Nestle need to consider the taste, preference and concern of the customers so as to enhance the sales of the company. The quality of the products affects the demand for the products. KitKat is a reasonable product is acting as an advantage and attracting the customers towards it (Nestle, 2008). Technological factors Change in the technology used for the production of products also creates an impact on the production cost of the company as well as the time involved in the production of the products. The demand of KitKat is growing and for the purpose of meeting the growing demand, there is a need to use technology for enhancing the productivity of the company and meeting the demand of KitKat. Legal factors For the health and safety of public, laws, rules and regulations are changing. These changes in the rules and regulations are affecting the manner in which companies are operating within the boundary of a nation. Rules and regulations are formulated for the safety of the customers as well as for the employees which must be complied by Nestle (ICMAI, 2012). Environmental factors Companies must follow rules and regulations for the safety of the environment formulated in England. Nestle has stopped using plastic for packaging of KitKat so as to protect the environment for pollution. SWOT analysis Strengths Weaknesses Nestle is a well-established company which is having strong employee base. Its products are reasonable which attracts the customers. It has gained a competitive advantage over its competitors due to its pricing policies and availability. It is having a financial stability which has helped Nestle in coping with the economic changes in the nation (Soni, 2010). Nestle can enhance the quality of its product KitKat for meeting the needs of the health conscious customers. There is no special feature available in KitKat which acts as a weakness. Flavour of KitKat is same for every season and this flavour can be changed according to the season. Nestle has not changed the packaging of KitKat (Corona, 2014). Opportunities Threats KitKat can expand the area of operations so as to enhance its customer base. KitKat can be offered in different flavours for attracting customers. Nestle can offer KitKat for different occasions for attracting the customers as it can be used as a substitute for sweets (Soni, 2010). Competition is increasing and various companies are offering products on same rates. Change in the economic condition can affect the production cost and profitability of the business. Recent issues related to other products of Nestle can affect the sales of KitKat (Hershey Co. Marketing Team, 2014). Target market or Market Segmentation Nestle has targeted York market so as to promote KitKat and enhance the sales of KitKat. Segmenting must be done in an effective manner as it creates an impact on the sales and profitability of the company. For promoting sales of KitKat, Nestle is segmenting the market on the basis of economic criteria, behavioural criteria, demographic criteria and social criteria. KitKat has been reasonably priced so as to attract the customers. KitKat is light and can be consumed by the customers as snacks. This feature of the product has helped in attracting the customers. Another criterion is demographic criteria and KitKat is a light product which is suitable for people belonging from different age groups. People are focused on quality of the products offered and their lifestyle also affects the choice of product (Agante, 2013). Competitor analysis Market share: The market share of KitKat in different nations is increasing due to the availability as well as the affordable price of the product. KitKat is in the market for a very long period which provided a competitive advantage to Nestle and contributed towards the increase in the sales of the company. For coping with the increasing competition, it has adopted a reasonable pricing policy and wide availability. These aspects have resulted in a rise in the sales of the product (Ahmed, 2015).Positioning: Nestle has made KitKat available at different places such as supermarkets, departmental stores and local stores so as to expand the reach of the product. This wide availability has enhanced the sales of KitKat Marketing mix: elements of the marketing mix are discussed below: Product: Nestle is offering KitKat in different sizes so as to suits to the requirement of the customers. KitKat is widely recognised in the different markets due to availability in different sizes. This step has been taken by Nestle with a motive to convince the customers of different income group and age group (Schneiderova, et. al., 2010). Price:KitKat is affordably priced which has acted as an advantage for it and helped in attracting the customers of different income level (Presswire, 2011). Place: Nestle has made KitKat available at different places for ensuring that customers can consume their product. This ease of the availability of the product has encouraged customers for purchasing KitKat. Promotion: KitKat has been promoted on social media platforms as well as advertisements (Bhasin, 2016). Marketing strategies: Nestle has used different marketing strategies for the promotion of its popular product KitKat. It has adopted social media marketing strategy, pricing strategy, market segmentation strategy and target strategy. For the promotion of KitKat and interacting with the customers in a better manner, Nestle has used social media platforms (Anon, 2012). These social media platforms have helped in covering a large area at a minimal cost which has reduced the cost and efforts of Nestle for the promotion of KitKat. Nestle has divided the market into different on the basis of economic, behavioural, demographic and social aspects. All these aspects have helped in enhancing the reputation among the customers and gaining their attention (Presswire, 2015). KitKat is an affordable product which is being preferred by people of different income level. For the purpose of targeting the customers of different places, same messages are being used so as to attract the customers. These same messages have used for encouraging undifferentiated marketing strategy for attracting the customers (Kamath, 2016). Conclusion Thus, it can be concluded from the above discussion that Nestle is performing well and one of its popular product KitKat is doing well in the different markets. For the purpose of analysis of the impact of macro factors on the company and product offered by it, PESTLE analysis has been done. SWOT analysis for the product KitKat is done so as to analyse the strengths and weaknesses of the products and various opportunities available to it and threats which can adversely affect the performance of KitKat. Competitor analysis has been done for analysing the market share of KitKat, the basis of segmentation and positioning of the product in the market. Marketing strategies are adopted by the company for the promotion of the product offered. Nestle has adopted different marketing strategies for its popular product KitKat. These marketing strategies include social media platform marketing strategy, market segmentation strategy and target strategy. Recommendations Thus, from the above discussion, few recommendations can be provided to Nestle for the promotion of KitKat as well as enhancing the sales of KitKat. These recommendations are mentioned below: KitKat can be offered for different occasions and different packaging for enhancing the performance by attracting the customers. People prefer these attractive packages for special occasions. Nestle can offer KitKat in different flavours as it will encourage customers for purchasing the product. Feedbacks can be taken from the different customers regarding the new flavours offered by Nestle to its customers. These feedbacks can be used for implementing changes as per the needs and taste of the customers. References Agante, L., 2013, A Marketing Strategy for Gelados Nestl based on the Young Adults, School of Business and Economics. Ahmed, S. S. S., 2015, Competitors Analysis And Financial Analysis Of Maximus Mobile, BRAC University. 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