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Naturalism As A Literary Genre - 1367 Words

Anyone who has read American literature will know of the significance of naturalism as a literary genre in American literature. Merriam Webster’s definition of Naturalism is as follows: A theory that art or literature should conform exactly to nature or depict every appearance of the subject that comes to the artist’s attention, specifically a theory in literature emphasizing the role of heredity and environment upon human life and character development. Naturalism went from being a movement in the 19th and 20th century to the literary genre it is today. Even though some consider naturalism to be stereotypical and one-dimensional, naturalism remains an important literary genre in American literature today because of it’s ability to turn from a literary movement to a literary genre and it’s popular novelists and major characteristics remain front and center in American literature today. Emile Zola created the term naturalism. Zola was a French novelist who sought a new and modern way of convincing his readers of his fiction (Zhang 196). According to Xiaofen Zhang, naturalism is believed to be a new and harsher realism (195). Naturalism became prominent in the late nineteenth century in America. However, the Naturalistic movement had been going on for some time in Europe. The movement of naturalism is heavily influenced by Charles Darwin’s theory of evolution (Literary Devices). Naturalistic writers had the belief that one’s heredity and social environment determine, theShow MoreRelatedNaturalism : The Great. Who Has Read American Literature1368 Words   |  6 PagesNaturalism the Great Anyone who has read American literature will know of the significance of naturalism as a literary genre in American literature. Merriam Webster’s definition of Naturalism is as follows: A theory that art or literature should conform exactly to nature or depict every appearance of the subject that comes to the artist’s attention, specifically a theory in literature emphasizing the role of heredity and environment upon human life and character development. Naturalism went fromRead More The Power of The Sea-Wolf Essay982 Words   |  4 Pagespopular around the turn of the century. London also brings into play literary naturalism, in which human beings are characterized as just another species in nature, subject to all of Her cosmic forces. The Sea-Wolf fits almost perfectly the archetypal pattern of an initiation story. Depth and interest are added to The Sea-Wolf by successfully integrating these three elements -- the combination of two popular genres, literary naturali sm, and the initiation story. One of the characteristics commonRead MoreAnalysis Of The Book Last Exit On Brooklyn By Hubert Selby Jr.1295 Words   |  6 Pageswhen it comes to one living their day-to-day life. With free-will being pretty much nonexistent for the believers in fate, it is arguable that one’s actions change your fate. Much controversy is created involving this topic, especially in a unique literary text named Last Exit to Brooklyn by Hubert Selby Jr. This novel consists of six short stories taking place in the slums of lower-class Brooklyn, New York throughout the 1950’s. This novel has aroused much controversy because of Selby’s blunt styleRead MoreSimilarities and Differences Btw Realism and Naturalism in the Red Badge of Courage and to Build a Fire1644 Words   |  7 PagesSimilarities and Differences between Naturalism and Realism Both Naturalism and Realism were the genres of literature that appeared after the Civil War in the United States. The Realism and Naturalism first originated in Europe as a response to the Romanticism and Napoleonic War. People suffered from their misfortune and got depressed from the situation on which nothing had left but misery after the war. Likewise, in America, Realism and Naturalism came out in response to the miserable war, the CivilRead MoreLiterary Analysis - the Law of Life Essay1113 Words   |  5 PagesRunning head: LITERARY ANALYSIS Literary Analysis Sergio Scott Grand Canyon University ENG-353 American Literature II Susan Crannell September 28, 2011 Sergio Scott Susan Crannell ENG 353 September 29, 2011 Literary Analysis Naturalism was a literary movement that took place from the 1880s until the 1940s. It used realism as a mechanism to suggest that social conditions, heredity, and environment had a monumental impact in changing or defining human character. Naturalism exposes theRead MoreEssay about Is Thà ©rà ¨se Raquin a Naturalist Novel?1870 Words   |  8 PagesThà ©rà ¨se Raquin a Naturalist novel? Émile  Zola is often considered the chief literary theorist of the Naturalist movement and so one would assume that his creative offspring, including the novel Thà ©rà ¨se Raquin, would display the traits of the genre. Zola may be responsible for many of the conventions that one would associate with Naturalism and so naturally you could extend this logic to argue that his work defines the genre. To the modern reader, Thà ©rà ¨se Raquin appears anything but naturalistic withRead MoreNaturalism As A Genre Of Naturalism1627 Words   |  7 PagesNaturalism as a genre depicts commonplace happenings dictated by powers larger than humans, such as nature or society. As Phillip Barrish puts it, â€Å"Literary works †¦ traditionally identified with naturalism depict characters whose lives are controlled or ‘determined’ by immense, impersonal forces that the characters themselves can barely understand, let alone effectively resist† (116). Obviously, not all n aturalist literature is created equal; different authors choose to focus on different aspectsRead MoreVarious Emerging Literary Genres During the 1900s Essay1191 Words   |  5 Pageseveryday problems all open to the interpretation of a middle-class, predominantly feminine audience. American realists also penetrated beneath the surface to engage with the underlying energies of men, women, and society in the Golden Age† (16). Naturalism in American fiction aimed at a detached, scientific objectivity in the treatment of natural man. It is attune with the philosophy of Determination. It means man is controlled by his instincts or passions, or by his socio-economic environment. AccordingRead MoreThe Naturalistic Ideals of Jack London Essay825 Words   |  4 Pagesadventures in the Yukon provided him the most epic experiences that guided him into writing some of his most famous, widely acclaimed literary works. His novels focus primarily on naturalism, a type of literature in which the characters are shaped by their environment through the practice of scientific principles. The author centralizes his themes around this literary technique. Jack London’s naturalistic portrayal of his characters explores the brutal truth of humans versus animals and the struggleRead MoreComparison of Jim from Huckleberry Finn or Ethan Frome1540 Words   |  6 Pages How can you compare Jims situation from Huck FInn to E than Fromes situation. How are the two characters alike and how are they different. Base your answers on information regarding their genre. Which character has more of a chance of making it and why? Jim from The Adventure of Huckleberry Finn and Ethan Frome from Ethan Frome share many incidents in a indistinguishable occurrence. They also share many qualities that allow each of these two characters to have divergent and duplicate qualities

Marketing Environment of Nestle-Free-Samples-Myassignmenthelp.com

Question: Write a report on Marketing in an International Environment. Answer: Introduction Marketing is an important element for every organisation which enhances the chances of survival and growth of the business. Market analysis is an important aspect which helps in the analysis of the different factors present in the business environment along with their impact on the performance of the business. Different strategies are being adopted by the companies for promoting its products and services. This report covers the discussion of the background of the company, analysis of the micro and macro factors of the business environment and competitor analysis. Recommendations will be made for providing suggestions for enhancing the brand image and promoting the products offered. Background of the company For the purpose of discussing the different aspects of this report, an organisation has been selected. Name of the organisation is Nestle which is operating in the Food processing industry. Nestle was founded by Henri Nestle in the year 1866. Its headquarter is located in Vevey, Vaud, Switzerland and is engaged in providing quality services all around the globe. According to the data collected in the year 2016, it has a strong employee base of around 335,000 employees. Profit of Nestle in the year 2016 was CHF8.88 billion. Nestle is financially stable and this has helped in execution of its operations in an effective manner. Nestle is one of the largest food and beverage company which is having more than 2000 brands. It is operating in more than 191 countries all around the globe. It is offering different products to its customers for matching with their expectations and dealing with the competitors. For gaining a competitive advantage over its competitors, it has used innovative tec hnology including digital innovation. It has centralised expertise in system technology with a motive to bring the technology together for combining products and machines. These products include coffee, dairy products, breakfast cereals, bottled water, baby food, pet food, ice creams, confectionery, baked food, healthcare nutrition, infant food and yoghurt. Nestle is operating in different markets effectively and has established strong relationship with its retailers. It has effectively utilised research and development capabilities for the success and growth of the business. It holds large amount of market share which acts as its strength. There are few weaknesses of Nestle which can affect its growth. It is dependent on the sales of few well-recognised brands. Nestle is dependent on the advertisement which has increased its cost (Nestle, 2017). The purpose of Nestle is to enhance the quality of life of the customers and ensuring a healthy future for the society. Nestle is focusing on meeting the responsibilities towards the society for enhancing the quality of life of the society. Different strategies have been adopted by Nestle for promoting the products and services offered by it. Nestle is coping with the changing business environment so as to deal with changes taking place in the business environment. Its strategy is to provide quality products and meeting the expectations of the customers. It is planning to expand the area of operation it is adopting different marketing strategies for promoting the product in new markets and grabbing the opportunities available. It has effectively and efficiently utilised the resources available with it for enhancing its performance and providing quality products to the customers. It is planning to promote its product KitKat in the York market a city of England for expansion of the are a of operation and enhancing its customer base. The analysis will be done in the market of York for enhancing the image of the brand by promoting the products offered (Nestle, 2017). Figure 1: Marketing Source: (Docur8ed, 2016) Market selection PESTLE analysis Factors Analysis Political factors Political factors of different countries are different which can affect the performance of the company. KitKat is a product which is offered all around the world. Change in the political factors of the York can affect the growth of the company. Nestle is operating from a very long period and has established a healthy relationship with the political parties. Eyebrows have been raised in few countries which have affected the performance of the company (Haseeb, 2017). Economic factors Economic factors include tax rates, inflation rates, wage rates and interest rates which can affect the sales of the company. The increase in the interest rates can affect the borrowing capacity of the company. If the wage rates increases then this will increase the production cost of the KitKat. Fall in the income level of the people will result in fall in the purchasing power of the company. This will result in fall in the sales of the KitKat. Social factors Demand, taste and preference of the customers are changing due to which demand of the products get affected. In this changing environment, customers are more concerned for their health and the ingredients used in the product. Nestle need to consider the taste, preference and concern of the customers so as to enhance the sales of the company. The quality of the products affects the demand for the products. KitKat is a reasonable product is acting as an advantage and attracting the customers towards it (Nestle, 2008). Technological factors Change in the technology used for the production of products also creates an impact on the production cost of the company as well as the time involved in the production of the products. The demand of KitKat is growing and for the purpose of meeting the growing demand, there is a need to use technology for enhancing the productivity of the company and meeting the demand of KitKat. Legal factors For the health and safety of public, laws, rules and regulations are changing. These changes in the rules and regulations are affecting the manner in which companies are operating within the boundary of a nation. Rules and regulations are formulated for the safety of the customers as well as for the employees which must be complied by Nestle (ICMAI, 2012). Environmental factors Companies must follow rules and regulations for the safety of the environment formulated in England. Nestle has stopped using plastic for packaging of KitKat so as to protect the environment for pollution. SWOT analysis Strengths Weaknesses Nestle is a well-established company which is having strong employee base. Its products are reasonable which attracts the customers. It has gained a competitive advantage over its competitors due to its pricing policies and availability. It is having a financial stability which has helped Nestle in coping with the economic changes in the nation (Soni, 2010). Nestle can enhance the quality of its product KitKat for meeting the needs of the health conscious customers. There is no special feature available in KitKat which acts as a weakness. Flavour of KitKat is same for every season and this flavour can be changed according to the season. Nestle has not changed the packaging of KitKat (Corona, 2014). Opportunities Threats KitKat can expand the area of operations so as to enhance its customer base. KitKat can be offered in different flavours for attracting customers. Nestle can offer KitKat for different occasions for attracting the customers as it can be used as a substitute for sweets (Soni, 2010). Competition is increasing and various companies are offering products on same rates. Change in the economic condition can affect the production cost and profitability of the business. Recent issues related to other products of Nestle can affect the sales of KitKat (Hershey Co. Marketing Team, 2014). Target market or Market Segmentation Nestle has targeted York market so as to promote KitKat and enhance the sales of KitKat. Segmenting must be done in an effective manner as it creates an impact on the sales and profitability of the company. For promoting sales of KitKat, Nestle is segmenting the market on the basis of economic criteria, behavioural criteria, demographic criteria and social criteria. KitKat has been reasonably priced so as to attract the customers. KitKat is light and can be consumed by the customers as snacks. This feature of the product has helped in attracting the customers. Another criterion is demographic criteria and KitKat is a light product which is suitable for people belonging from different age groups. People are focused on quality of the products offered and their lifestyle also affects the choice of product (Agante, 2013). Competitor analysis Market share: The market share of KitKat in different nations is increasing due to the availability as well as the affordable price of the product. KitKat is in the market for a very long period which provided a competitive advantage to Nestle and contributed towards the increase in the sales of the company. For coping with the increasing competition, it has adopted a reasonable pricing policy and wide availability. These aspects have resulted in a rise in the sales of the product (Ahmed, 2015).Positioning: Nestle has made KitKat available at different places such as supermarkets, departmental stores and local stores so as to expand the reach of the product. This wide availability has enhanced the sales of KitKat Marketing mix: elements of the marketing mix are discussed below: Product: Nestle is offering KitKat in different sizes so as to suits to the requirement of the customers. KitKat is widely recognised in the different markets due to availability in different sizes. This step has been taken by Nestle with a motive to convince the customers of different income group and age group (Schneiderova, et. al., 2010). Price:KitKat is affordably priced which has acted as an advantage for it and helped in attracting the customers of different income level (Presswire, 2011). Place: Nestle has made KitKat available at different places for ensuring that customers can consume their product. This ease of the availability of the product has encouraged customers for purchasing KitKat. Promotion: KitKat has been promoted on social media platforms as well as advertisements (Bhasin, 2016). Marketing strategies: Nestle has used different marketing strategies for the promotion of its popular product KitKat. It has adopted social media marketing strategy, pricing strategy, market segmentation strategy and target strategy. For the promotion of KitKat and interacting with the customers in a better manner, Nestle has used social media platforms (Anon, 2012). These social media platforms have helped in covering a large area at a minimal cost which has reduced the cost and efforts of Nestle for the promotion of KitKat. Nestle has divided the market into different on the basis of economic, behavioural, demographic and social aspects. All these aspects have helped in enhancing the reputation among the customers and gaining their attention (Presswire, 2015). KitKat is an affordable product which is being preferred by people of different income level. For the purpose of targeting the customers of different places, same messages are being used so as to attract the customers. These same messages have used for encouraging undifferentiated marketing strategy for attracting the customers (Kamath, 2016). Conclusion Thus, it can be concluded from the above discussion that Nestle is performing well and one of its popular product KitKat is doing well in the different markets. For the purpose of analysis of the impact of macro factors on the company and product offered by it, PESTLE analysis has been done. SWOT analysis for the product KitKat is done so as to analyse the strengths and weaknesses of the products and various opportunities available to it and threats which can adversely affect the performance of KitKat. Competitor analysis has been done for analysing the market share of KitKat, the basis of segmentation and positioning of the product in the market. Marketing strategies are adopted by the company for the promotion of the product offered. Nestle has adopted different marketing strategies for its popular product KitKat. These marketing strategies include social media platform marketing strategy, market segmentation strategy and target strategy. Recommendations Thus, from the above discussion, few recommendations can be provided to Nestle for the promotion of KitKat as well as enhancing the sales of KitKat. These recommendations are mentioned below: KitKat can be offered for different occasions and different packaging for enhancing the performance by attracting the customers. People prefer these attractive packages for special occasions. Nestle can offer KitKat in different flavours as it will encourage customers for purchasing the product. Feedbacks can be taken from the different customers regarding the new flavours offered by Nestle to its customers. These feedbacks can be used for implementing changes as per the needs and taste of the customers. References Agante, L., 2013, A Marketing Strategy for Gelados Nestl based on the Young Adults, School of Business and Economics. Ahmed, S. S. S., 2015, Competitors Analysis And Financial Analysis Of Maximus Mobile, BRAC University. Anon, 2012, Nestle tests internal social network to boost innovation,Marketing Week, p.5. Bhasin, H., 2016, Marketing mix of Kitkat by Nestle Kitkat Marketing mix, Marketing91. Corona, E. M., 2014, Comparison Of Marketing Policies Applied By The Same Company In Different Countries And Analysis Of The Reasons For The Differences, ADDI. Docur8ed, 2016, 63 Sales, Marketing, And Content Professionals Share Examples Of Great Content Marketing, Docurated. Haseeb, 2017, Pestle Analysis of Kit Kat, Marketing Dawn. Hershey Co. Marketing Team, 2014, Recommendations Report: The Hershey Company, Wordpress. ICMAI, 2012, Strategic performance management, ICMAI. Kamath, V., 2016, Ahead of festival season, Nestle India readies premium chocolates foray with Alpino,Businessline, p.25. Nestle, 2008, Nestle Annual report 2008, Nestle. Nestle, 2017, About us, Nestle. Accessed on: 20 August 2017. Retrieved from: https://www.nestle.com/aboutus Presswire, 2011. Research and Markets: Biscuits Cakes Market Report Plus 2010.M2 Presswire, pp.M2 Presswire, Feb 11, 2011. Presswire, 2015, MEC appoints new Head of Digital Strategy to drive digital innovation,M2 Presswire, pp.M2 Presswire, August 18, 2015. Schneiderova, K., Merkel, S., Kltzer, N., Wiese, C., Weimer, S. Schrder, N., 2010, Strategic Analysis of Nestl and its Competitor Kraft Foods, Web Garden. Soni, K., 2010, A comparative study of Cadbury India Ltd. and Nestle India Ltd, pp.ProQuest Dissertations and Theses.

Sports Media Relation

Question: Discuss about theSports Media Relation. Answer: Introduction: Media acts as one of the most effective vehicles for promoting the products and services of a specific business organization to the doorsteps target customers. In order to expand the organizational image and reputation especially for a sports industry the concerned business exerts have to focus on drawing the attention of viewers from different geographical corners by surpassing the regional boundary. Therefore, media is the most effective platform with the help of which the sports organizations can drag the attention of target group. This particular essay provides in-depth overview on how media plays an important role to publicise and promote their services. With the dynamic and rhythmic progress of civilization, people are getting accustomed with the advancement of technology. Therefore, the English Premier League clubs tend to focus on print media, electronic media and digital media primarily as the most effective tools of promoting their activities. Newspaper, television and soci al media have been considered as the most suitable channels for EPL for promoting their activities. Discussion: English Premier League clubs primarily focus to get media coverage for collecting sponsorship from prestigious organizations. Armstrong, Delia and Giardina (2016) opined that television media is the only platform based on which organizations drag the attention of various sponsors. Television can transmit the messages in multinational countries by drawing the attention of different age group of people. Carroll and Humphreys (2016) differed the point of view of previous scholar. As per the opinion of this particular author the depth of social media is vast and wide where people from multinational countries are able to view the activities of EPL by sitting in their drawing room. On the other hand, social media such as facebook, twitter, instagram is the most recognizable platform that can promote the activities of English Premier League clubs in global market. However, Dart (2014) stated that the popularity of social media is very much restricted within young generation. As a result, the organization fails to reach the mind of different age group of people. For an instance, after conducting the media coverage of West Coast Eagles Club, the sports managers were successful to collect the sponsorship of Puma. After receiving the sponsorship Puma, West Coast Eagles Club had received huge reputation in the market of Australia. The viewers from various geographical markets had showed their interest to watch the sports events of West Coast Eagles Club. On the other hand, huge level of media coverage enabled Puma products to raise its sales volume as well. As a result, media tools have become beneficial for both the sponsors and the WCE equally. Most of the popular television channels such as SBS, Optus, Fox Sports etc encourage the viewers to watch sports events of English Premier League clubs. On one hand, these channels are successful to enhance their revenue rate by earning high TRP. On the other hand, EPL by using the popularity of these channels have drawn viewers attention from various locations. Lim et al. (2015) opposed the pointed of view of previous statement by highlighting the significance of social media for promoting business especially in the market of Australia. This particular country is advanced in technology. Moreover, social media is appropriate enough to collect immediate feedback from the viewers of different geographical markets. Plewa et al. (2016) stated that the impact of newspaper articles is primarily effective for the middle age group of people belonging to literate backgrounds especially. English Premier League clubs by utilizing the popularity of newspaper publishes controversial news of the footballers to draw readers attention. As a result, both the media and readers get equal benefit. Target viewers show their attention for watching the sports events of English Premier League clubs. Among the three media tools the impact of social media has left major significance for promoting the business activities of sports organizations in global market particularly (Snderlund et al. 2014). For instance, 14.25 million and 14.06 million Twitter followers, 80.02 million and 81.30 million Facebook likes, 5.03 million and 4.90 million Instagram followers for Real Madrid and Barcelona clubs respectively indicates towards their effective advertising mediums which can be adapted by the EPL clubs as well. Conclusion: The importance of media channels in promoting the business activities of English Premier League is the primary concern of this specific essay. Among the list of large number of media tools, the essay has primarily focused to highlight the effect of television, print and social media platforms for enhancing the popularity of sports industry. The study has made an in-depth critical analysis by highlighting the opinions of eminent scholars. Reference List: Armstrong, C.G., Delia, E.B. and Giardina, M.D., 2016. Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings. Communication Sport, 4(2), pp.145-165 Carroll, K. and Humphreys, B.R., 2016. Opportunistic Behavior in a Cartel Setting: Effects of the 1984 Supreme Court Decision on College Football Television Broadcasts. Journal of Sports Economics, 17(6), pp.601-628 Dart, J., 2014. New media, professional sport and political economy. Journal of Sport and Social Issues, 38(6), pp.528-547 Lim, J.S., Hwang, Y., Kim, S. and Biocca, F.A., 2015. How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46, pp.158-167 Plewa, C., Plewa, C., Carrillat, F.A., Carrillat, F.A., Mazodier, M., Mazodier, M., Quester, P.G. and Quester, P.G., 2016. Which sport sponsorships most impact sponsor CSR image?. European Journal of Marketing, 50(5/6), pp.796-815 Snderlund, A.L., OBrien, K., Kremer, P., Rowland, B., De Groot, F., Staiger, P., Zinkiewicz, L. and Miller, P.G., 2014. The association between sports participation, alcohol use and aggression and violence: A systematic review. Journal of science and medicine in sport, 17(1), pp.2-7